Behpa businesses and brands are trusted and enjoyed by millions of people because we remain true to six core values:
Simplicity – We keep business simple, easy to understand and focused on the key issues
Collaboration – We work together, sharing ideas in an open, constructive style
Respect – We encourage different backgrounds and styles of working and welcome diversity
Integrity – We are honest in all that we do
Performance – We focus on delivery of business results before personal success
Transparency – We share information, highlighting problems as well as successes
This S.C.R.I.P.T is evident in every aspect of the businesses and is the reason why Behpa is recognized as one of the great homegrown companies in the Iran today. Behpa is a trusted partner and our values are at the heart of everything we do.
Collaboration
Our success is built on internal and external collaboration, and our ability to work together as one team to pool our full resources.
We create a working environment that motivates and promotes individuals to take positive decisions appropriate to their responsibility, authority and capability.
We provide the right tools and support systems to allow individuals to collaborate with their colleagues to deliver outstanding results.
We learn from each other. We guide and inspire colleagues by coaching them to pass on experiences for continuous improvement.
Integrity
Our integrity is more than a century of law-abiding operations in the making. We conduct business ethically, and defend strong principles in terms of corporate behavior.
We honour our words with our actions. We avoid conflicts of interest. We act fairly, and maintain confidentiality agreements.
We value long-term relationships with our customers, colleagues and partners. When we encounter a dispute or conflict, we seek a fast and amicable resolution.
We serve the interests of the company, rather than working for departmental or personal advantage, and everyone is given an equal chance to achieve his or her personal objectives.
Transparency
Our customers, colleagues and partners have rightly come to expect complete transparency in everything we do.
We are open and honest in all of our communications, and as a successful, well-run and ethical business, have nothing to hide from those inside or outside the corporation and society as a whole.
We actively seek to identify and expose business risks and performance problems so that they can be solved as quickly as possible with far reaching support.
Our reported financial results will always be an accurate reflection of underlying business performance and the impact of one-off factors will be fully disclosed.
Simplicity
Our uncomplicated approach to all matters great or small is what maintains a business-like efficiency across the whole corporation, from internal processes to customer service.
When we face an issue, we tackle it head on and strip it down to find the root cause. We provide clear and appropriate communication to the right people at the right time, and in the correct context.
We use simple terminology in our day-to-day communications, to ensure efficient distribution and rapid understanding, and to prevent losses due to costly misunderstandings.
We avoid jargon to deter the formation of cliques in technical fields of expertise and excessively technical language to minimize misunderstanding.
We clearly prioritize and focus on what is most important to the long run success of the Company so that we can align our separate contributions.
Respect
Our operations span the Iran, demanding cultural understanding and mutual respect. We will never discriminate on the basis of sex, ethnicity or religious belief.
We embrace the values, methods and experiences of our colleagues, working together for the common good of the corporation.
We value the contribution of all our employees, whatever position they hold. We listen actively before we form or express an opinion, and we thank each other for our time, effort and contributions.
We honour our commitments and deadlines within the agreed time frames, and ensure optimum individual and team efficiency with respectful punctuality.
Performance
Our priority as a corporation is to drive overall performance rather than personal agendas, pursuing our passion to deliver outstanding products and services to consumers in an innovative and relevant manner.
We take the time to understand the parameters of good performance and how teams and individuals can have a positive influence on results.
We explain what needs to be done to reach our specified targets, and focus on coaching. We delegate clearly and hold every member of the team accountable through regular reviews, taking decisive action to correct poor performance.
We deliver on time and in full, working until the job is done.
